WHO IS SITTING BEHIND THE WHEEL?
EIGHTH MARKETING MANAGEMENT LLC
It all started with a …
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”
For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our values as verbs gives us a clear idea – we have a clear idea of how to act in any situation.
Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them.
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SHAIKH ZAYED FESTIVAL